Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS yet. Google has ...

Announced more than a year ago, Google’s Oct. 30 deadline for parallel tracking is finally here — and if you are running paid advertising campaigns on Google Ads, the benefits are clear. Research ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...